 CEATEC 2004
By John.N.Latta
Wave Issue
0442 10/29/04
October 5 - 9, 2004
Tokyo, Japan
This used to be an electronics components show internal
to Japan. No more. The secret is out. There are more overseas press
than I have seen before. Better press conferences. Better PR support
in the booths. More English speaking individuals in the booths.
The exhibition numbers say much:
Countries exhibiting – 20
Number of foreign exhibitors – 266
Number of Japanese exhibitors – 462
Number of booths – 2,754
Not quite reaching last year’s attendance of 191,528,
this exhibition registered an impressive 182,490 visitors.
Here is what really caught our eye in our first travels
around the floor:
Sony VAIO type X
This is a Windows XP Professional computer but it
goes well beyond that. The computer is based on an Intel 3.6GHz P4
processor with 1GB of memory and a 1TB hard drive. VAIO type X is
basically a video server which operates much like a VCR. Windows
XP is used like an embedded OS. Embedded within the PC are two cards
which hold 6 independent tuners. The on screen display looks like
a program guide for broadcast content – it is not. This is
a layout of the recording on the hard disk. As Sony said in the booth – one
can record all the television broadcasts in Tokyo in one day and
come home to watch any one program with a click on the screen. There
is an add-on box which is a digital tuner and with this the VAIO
type X has access to all the television content in Japan – broadcast,
satellite and terrestrial.
This is not a Media PC. The media management is done
by Sony software.
Distribution of television content around the home
is via Ethernet not 1394.
Attached to the VAIO type X was a VAIO HD display.
This is an LCD panel with a 1090 X 1200 display. Interfaces include:
iLink, YUV component video and DVI/i. The images were excellent.
The innovation in this display is the backlight technology - LEDs.
The result is a much richer color space. The contrast ratio was 700:1.
These products are to go on sale in Japan at the end
of 2004. The price of the VAIO X is 520,000 JPY (about $4,880) and
400,000 JPY (about $3,750) for the display.
The VAIO has excellent ID, even including the integration
of the keyboard.
SXRD – Best Projection Display Seen
This is a “blow your socks off” 70”” projection
display. The model being shown is for the US market and will undoubtedly
be at CES in January. The display technology is LCD but the display
module is only about .8” square. In the booth was a breakout
of the optical projection module. The contrast ratio at the LCD display
is 3000:1 but is less when it finally gets to the display surface.
The electronics for the display uses the Sony VEGA engine. This ranks
as one of the best projection displays I have seen.
Clie PEG-VZ90 – OLED Display
This is a multifunction device which has the PalmOS
and is a media playback device. It supports music, video and photo
storage and playback. The unit also supports wireless with 802.11b.
The most striking aspect of the device is the use of OLED: a full
color panel which is 3.8” diagonal and one- half VGA – 320
X 480.
Air Board – A Product with Many Lives
The latest model is the LF-X1 which came out in April
2004. It supports 802.11a and g. The panel can be used to watch television,
get e-mail and surf the Internet. The industrial design has improved
to permit ease of carrying and placement on many surfaces. The price
is 130,000 JPY (about $1,220). The use of Windows as the OS was dropped
some time ago. Sony did not specify what the current OS is.
Any Music + Net Juke = A complete home music set up
Leave it to Sony to combine a music downloading service
with superb home electronics to support it. The music service is
called Any Music and it costs 300 JPY (less than $3) per month. The
per song cost ranges from 150 – 300 JPY. What Sony has done
is to create CE which looks like a Compact Stereo for the storage
and use of the downloaded music. One can share songs by creating
a memory stick or other type of media with the content on it. The
ID was well done including the speakers on the side.
Panasonic – Making an Imaging Sensor for Cell Phones
The new vMAICOVICON seeks the best of both worlds – CCD
and CMOS. This is intended for the cell phone market. By combining
a CCD cell structure with CMOS read out Panasonic claims that it
will lower power consumption and improve image quality in cell phones.
The sensor is in production and optical modules have been fabricated.
It is expected that it will be 6 months before the sensor shows up
in phones.
Meanwhile, in the nooks and crannies and corners of booths, CEATEC is packed
with nuggets. In walking every booth spot in two halls, there were lots of
real nuggets. The WAVE has attempted to bring order for our readers by listing
our findings by manufacturer.
Casio – Cell Phone Technology
Casio had a very effective display of a fingerprint
detector integrated into a mock cell phone. The individual would
place his/her finder on the front cover of the cell phone. Then flip
it up and the finger print was displayed.
Casio claims that it now has the highest density LCD
panel. At 368dpi, this is a 2.2” VGA panel that is wonderful
to look at hard to read. It is a. It is claimed to have a contrast
ratio of 450:1 and a viewing angle of 160 deg vertical and 150 deg
horizontal. The light output is 350 cd/ni. The product is positioned
for cell phones, digital cameras and web viewers.
Fujitsu – New Concepts for Phones and Palm Biometrics
Tucked in the Fujitsu future design section were three
classes of products: Hi-Spec Line, Standard Line and Entry Line.
The focus of the Hi-Spec Line is a full keyboard on the phone. Three
styles were show, two with small horizontal keyboards and a third
with an ultrasmall keyboard in a clam shell style phone. This keyboard
was above a standard phone keypad. This phone also had a remote game
pad.
Fujitsu was also showing a demo of a door entry system
which had both a keypad entry and a palm reader.
Hitachi - Fascination with 3D
Hitachi was displaying an autosterescopic 3D display.
The principle is based on the following:
The display is shown around a cylinder which can be
viewed from any aspect angle.
At the center of the cylinder is a rotating mirror
which spins rapidly to the point that the mirror cannot be seen.
The mirror reflects and image seen from 20+ displays
which are positioned below the mirror and spaced evenly around the
cylinder. The mirror is obviously at an angle to reflect the display
image.
Each image on the displays has an angularly displaced
view of the object to be shown
Overall the display was a disappointment. There was
neither the angular nor spatial resolution to provide a high quality
display. In spite of this it sure drew the crowds.
Hitachi has also jumped on Direct Methanol Fuel Cells.
There were 3 examples of fuel cells in the booth powering (by example)
Cell phone, a futuristic PDA and a Notebook. In each case the fuel
cell was as large as the device or nearly so.
iVDR Consortium – Portable Hard Drives
One would wonder why there is a need for another trade
association. But in the Sanyo booth was a section laid out for the
iVDR to promote form factors for storage media. iVDR is a compact
removable hard disk drive. The interface is Serial ATA with support
to 1.5Gb/s. PKI security is supported. Three form factors are supported:
iVDR, iVDR mini and iVDR micro.
JVC – Home Network System Shown which is DLNA Compliant
Using Ethernet, JVC was showing a system that combined
a television display, TV/FM/AM receiver, notebook and printer.
Not to be outdone by Sony, JVC was also showing a
very similar but much smaller – about 8” tall – walking
robot dubbed the J4 and touted as the “ultra compact bipedal
walking robot”. Communications is provided by Bluetooth.
KDDI - Another Operator Innovator
KDDI has developed iSeePet, an unusual combination
of video camera, pet audio call device and automatic pet feeder.
Just crazy. From the cell phone one can see the pet a home, call
the pet with sounds and feed it. The Linux-based system is operated
off servers at:
http://www.iseepet.jp
Note: iSeePet needs to be connected to broadband in
the home. No pet should be without DSL.
KDDI as a cell phone operator is offering the Maxell
Penit, an Anoto Pen based application. The cost of the pen is 30,000
JPY ($280). But this is not a typical cell phone usage of the pen
such as instant messaging. Each use of the pen is on a solution by
solution basis. A sheet was provided in the booth that had an area
for writing and drawing. At the bottom was a roman keyboard. There
are check squares for three mobil phone operators – assumed
to be where the information can be sent. This is actually a Penit
form.
Based on the limited booth conversation it appears
that what KDDI is doing is offering their network as the means to
use Penit in wireless remote applications. This is consistent with
a number of the applications we saw at the Anoto conference. The
companies listed at the bottom of the hand out sheet are: Anoto,
DNP, Hitachi and Maxell. Note that DNP is one of the companies that
presented an Anoto solution at the conference.
The Bluetooth pen and phone are used so that the pen
operation is wireless to the phone.
Maxell – Pushes Penit
The booth was packed. Two women were putting on a
demonstration. A Power Point show was running above them. It was
touted as a digital pen solution. Attendees were given a clip board
with a survey to fill out. On the clip board were two batteries as
a gift. Booth ladies were all over giving demonstrations. CDs were
being handed out. A kit with business cases was available. We have
not seen the Anoto pen pushed so hard.
However,
The pen seemed large – it looked like V 1.0
The applications were forms centric and
The case studies also used the same companies we
saw at the Anoto conference.
It was not clear there was anything new here other
than the effort.
Media Drive Corp. – Forming Support for Penit
Using its software called FormOCR, Media Drive is
supporting the development of form based applications in Japan which
use the Anoto pen.
Mitsubishi – Trying again for a Wearable Display
This time it is called “Scopo.” It is
a VGA display which has both earphones and display in one unit. The
display is actually suspended just below the eye and out of the direct
field of view. The ID is well done. Applications suggested include:
watching television, factory floor, watching sports and television
at the same time; navigation even while riding a bicycle, and education.
The visual presence is stated to be equivalent of a 10” display
which is .5m from the eye.
Mitsumi – The Body as a Component in Advanced Audio
Technology
Mitsumi has developed technology to improve voice
communications which ignores sounds outside the body. This is of
high value in noisy environments when using a cell phone.
The microphone technology is called NAM (Non-Audible
Murmur). These are voiceless breathing sounds that occur with no
vibration of the vocal cords. It is these eddy flows that can be
used to pronounce words. There is an optimal location for a detector
for the sounds and it is just behind and below the ear. This relies
on flesh conduction. The research for this technology was done by
Mitsumi and Asahi Kasei Corp. based on the graduate work of Yoshiki
Nakajima of the Nara Institute of Technology. To demonstrate this,
a soft surface detector is place behind the ear. I spoke and the
sounds had no background noise from the show floor. This is hardly
a scientific test but the results were none the less impressive.
The speaker technology operates on the principle of
Osseous Conduction. This diffuses the sound directly to hearing organs.
A sound emitting device is placed directly above the ear. I did not
try this.
Mitsumi also showed a new keyboard which they claim
to allow for ultra thin keyboards. This would allow for 2.8mm stroke
when the keyboard was only 6.1mm thick. This is based on a keypad
technology which they call “twin wire.” At the same time,
the assembly is claimed to be more efficient. The prototype model
was given the part number KGL-A87WG.
NEC – A Rerun and a Roadshow
Repeating the exhibit shown at IDF, NEC was illustrating
what wireless USB 2.0 could do.
Building on the hope that video processing for collision
detection and more will become the mainstream in automobiles, NEC
was showing a road map and example of what will be required to process
video. The chip was based on 128 processor elements to accomplish
the video processing in one chip. The road map goes to 2010.
NTT Group – Research – Totally Unique 3D
System
Having seen just about every variation on 3D possible,
this was yet another one. The system first constructs a 3D image
of an object. This is done with an array of high quality digital
cameras that forms a half circle around an object. The object is
mounted on a rotating table. As the object rotates multiple pictures
are taken from the cameras.
Individuals can stand in front of a large display.
On the top of the display is a small video camera shooting the scene
directly in front of the display. In other words, individuals are
watching themselves. The application is called PopUpReality Viewer
(PopRi). Individuals in the scene hold up a small card. On this card
is a picture of the 3D object which lies in the data base of objects.
What is seen on the video is a substitution of the object of the
image of the card. One can then manipulate the object as a virtual
object in the scene. It is claimed this has use in educations.
Impressive technology but not sure how it can get
used.
NTT DoCoMo Innovates
One seldom thinks of a cell phone operator as an innovator.
DoCoMo is not only a Japanese company but also takes a different
approach. The booth had a number of examples where they go well beyond
the notion of just a cell phone.
UbiButton
This is a wrist worn device that responds to hand
gestures. The movement of fingers together allows one to control
appliances and lights in the home. It was being demonstrated in
the home but most who tried it struggled with the hand gestures.
On Cue
The premise is that a mobile phone and television
can be integrated. The phone can be the means to control the television
and apparently provide access to the Internet. The emphasis in
the booth was on the ID and not on its functionality. As the brochure
states these are only prototype interface features.
Services
DoCoMo had an English version of both the phone
catalog and i-mode services. Only in Japan. The detail is superb.
The wealth of offerings is tremendous. For example:
i-mode menu sites – 4,250
i-mode web sites – 77,600
i-mode mail
i-shot – pictures can be sent via e-mail
i-motion – video clips as e-mail
i-appli – Java based applications that can be
downloaded
i-area – location based services
i-FeliCa – contactless IC card technology for
transactions
Panasonic – PC Feeds 3 HD Video Streams
Using and SD card and a PC Panasonic was showing how
it could provide three DVi streams of 40Mb/s, 28Mb/s and 28Mb/s to
independent displays. This used the Panasonic PRO HIGH SPEED card
which is inserted into the PC.
Pioneer – All Glass Car “Cockpit”
Pioneer was showing a demonstration vehicle which
had wrap around flat panel displays on the dash board that ran from
door to door. Sure looked nice and would be an incredible diversion
from driving. All the car needs is an auto pilot so that one can
only watch the displays.
Sanyo – Phone with 2X Optical Zoom – It Looks
Like a Camera
Sanyo was showing a phone, that was labeled Vodafone,
the made it hard to tell from a camera. When the phone was folded
it had an LCD screen on the back and a camera lens on the front.
It looked like a point and shoot camera. When the case was opened
it is a full function cell phone. This also used the Sanyo swivel
design that allows for the display to serve as the camera back and
the top of the clamshell phone display. Very nice ID and integration.
Sanyo has also implemented PC document viewing on
cell phones. Shown in just a panel is the capability to view Excel
spreadsheets and Word documents on a phone.
Sanyo introduced its new 3G Phone concept with Integrated
WLAN. No one seemed to care that the phone had wireless LAN. It was
the ID that caught everyone’s attention. The phone used a double
hinge concept that actually created two clamshells. Each one half
of the other. The ID was excellent but the WLAN details missing.
Sanyo – Home Network Demonstration Room
Sanyo was promoting its ELiFES home networking approach.
This included the following:
Windows Open/Close
Air Conditioner
Speaker
Human Sensor
Temperature and Humidity Sensor
Network Camera
Sleep Monitoring System
Digital Television
Lights
Electrically Controlled Curtain
Sharp – A New AV Notebook Series
Similar to the Toshiba Qosmio (see Toshiba below),
the Sharp Mebius is targeted to the same home market which integrates
a notebook PC with home television and AV functions. There are 9
Models: MP, MM, Muram, CV, XV, AL, CL, MC, and RD. The MM has the
ability to turn the screen around and fit into a docking station
so that it just looks like a television. The XV has its own remote
control similar to that used on a television. The RD model has the
ability to display content in 3D. Some models have the ability to
play DVD while others can be used to watch television at home.
Sharp is promoting monitor and television convergence.
The company has developed LCD panels of 20”, 23” and
26” that can serve as both televisions and PC LCD monitors.
The design is stylish and is called IT-TV. Inputs can be accepted
from: game console, PC, DVD and television. The viewing angle is
170 degrees both horizontal and vertical. Each panel supports a remote
control.
Sharp was also showing a Home Video server linked
to a 5GHz transmitter. On the receive side was a 5GHz receiver connected
by 1394 to a television set. It was one of the few wireless demonstrations
seen.
TDK – Makes Push into UWB
TDK devoted a section of its booth to its move into
UWB. Shown were its capabilities for evaluation services and components.
Toshiba – A Plethora of Products
Up front was a new display panel which is 5.6” and
implements a wide format PC screen. The pixel density is 222ppi.
This would create a display of 1024 X 600 in a PC that is slightly
larger that the hand. This is all fine but how many individuals will
be able to productively use such a PC? It might be great to look
at but very hard to get much done due to the small character sizes
on the display.
Toshiba was also showing a QVGA (320 X 240) 3.5” OLED
which was suggested to be used on small screen televisions. It was
the usual high quality color display.
We heard about the LED for Camera Auto Focus technique
at Photokina from TI. Here at CEATEC, Toshiba had to do it – the
DSC-AF LED TLOH9203. This is an auxiliary LED to illuminate the screen
before the picture is taken to set the auto focus.
One should not be impressed with the level of chip
integration possible, but I have given up trying to predict. Toshiba
was showing the TC90288XBG which implements a LCD television on a
chip. In the booth was a LCD TV with the skins off. Quite impressive.
There was also a block diagram of a complete digital
television done in 6 chips.
In one of the busiest parts of the Toshiba booth – at
least on the component side – was the World’s Smallest
Fuel Cell. Being shown was a fuel cell to be held in the palm of
one’s hand – 22mm X 56mm X 45mm. With an output of 1.2v
with 100mw of power, it weighs 8.5g. A concept was shown of a necklace
MP3 player. We asked about how the power density of this compared
with batteries and there was no answer. Fuel cells do have promise
but one of the major drawbacks is lifetime.
A microphone was shown that used MEMS illuminated
by a laser to detect sound. The claim is made that this provides
for a highly directional microphone. The integration requirements
into a small useful package seemed considerable.
Toshiba announced Qosmio a line of AV based notebook
computers. There are 3 models: G10, F10 and E10. Only the E10 is
on sale now and the other two will go on sale on 10/22/2004 in Japan.
These notebooks are new with the inclusion of:
New LCD displays that Toshiba claims are “Clear
Super View”
The Qosmio Engine which is optimized for the display
of video
The inclusion of a TV tuner which outputs in MPEG
2
Surround sound with the inclusion of Harmon Kardon
speakers
A standard remote control for controlling the viewing
experience on the notebook
InterVideo WinDVD for making DVDs
The G10 model can have 2X 80GB drives. Supported is
Centrino and Bluetooth Version 1.2. 1394 is also included with support
for iLink – which assumes it supports Sony CE products.
These are impressive computers. However, they are
not something the ordinary traveler would want to carry – the
G10 comes in at 9.7 lbs. We wonder if these are Japanese- only products.
Yes, they are “converged” products which will work as
a PC and a home CE product. For example, it can be used as a television.
But what other markets will want a television display which is so
small? With all the emphasis on large screen digital displays how
many will accept a notebook as this?
Shown in the booth was an Xbox to illustrate how it
can interface to other home products. It was described as Connect
AV!
Finally - Following the small is beautiful mantra,
we saw many portable media players. The Toshiba MTV-S10 is one example.
It has a 3.5” display and is a little larger than the palm
of one’s hand. The input medium is SD card.
Tyco Electronics – Touch Panels to Change the PC
Touch Panel Systems of Tyco was showing its All-in-One
Touch PC. This is literally a PC integrated into the back of an LCD
panel. It will run either Windows CE.NET or Windows XP Professional.
The display is 1024 X 768. Supported are 4 X USB, a 20GB hard drive,
and RJ-45 for Ethernet. There is a place for PS/2 connectors but
the emphasis is on total touch screen interaction. The price is 200,000
JPY ($1,875) which is not unreasonable given the level of integration.
The target market is vertical applications such as POS and Kiosk.
In Other Discussions...
OmniVision – More than meets the eye in
the Sensor Market
In our Photokina report, we identified OmniVision as
an imaging sensor company. OmniVision has image processing on the sensor
chip die but these are only for the analog functions in the image chain.
This is accomplished on the 1.3mp sensors, for example, but in the
larger sensors this is off-die. Another chip has HDR (High Dynamic
Range, which was just recently announced, which has a sensor with VGA
resolution in both monochrome and color. This latter one is for automotive
applications for rear view and occupant sensing. Camera chips up to
5.1mp are being made by OmniVision. All sensors are CMOS.
Over a two day period, the WAVE spoke with OmniVision
reps and had an extended conversation with Steven Liao, Senior Project
Manager.
The Web/PC cam business on an annual basis is at 5m
units in the US and 3m in Europe. Yet, by far the fastest growing
market is China. The volumes are vary between 600,000 and 800,000
units per month. At OmniVision, we have only a small role in this
market, in spite of its size and potential. The reason is price.
A finished web cam, VGA, is $10 FOB in China and we cannot make any
money. CIF sensors are selling for only $1 and result in even cheaper
finished goods. Both the back end processing chips and the sensor
chips are being locally supplied in China at prices with which we
just cannot compete.
The following question was posed – If one wants
to do auto focus on your High Dynamic Range CameraChip, will you
or your customer do this on your back end processing chip? Response:
There is a problem. Most of the processing functions done today in
the on chip processors are analog, such as white balance correction.
Auto focus is digital correction that takes time because one has
to sample the image and modify the conditions under which the picture
is taken, i.e., change the lens focus and reexamine the image. Thus,
this is best done at the module level and we are not a module supplier – we
just make the sensors and the back end analog processing that can
be placed on chip in the same die. Be careful about claims of the
integration of analog, i.e., sensor, and digital processing on one
die. This is very expensive to do. In fact, some companies claim
to do this in one package are actually doing this in two pieces of
silicon that are connected within the package but not on the same
die.
1394 is Up and Down
The WAVE spoke with Digital Living Network Alliance (DLNA)
Chairman Scott Smyers following his press conference. He confirmed
that 1394 is not a part of the DLNA design guidelines. However, members
of the 1394 Trade Association are pursuing the role of 1394 in TCP/IP
transport.
The Japanese CE companies are still struggling with
the integration of CE and PC technologies. For example, 5GHz transport
has now been shown at CEATEC for 3 years and there are still no products.
In response, this is a reflection that the Japanese companies still
do not understand how to bring the PC technologies, including WiFi
into products. As a result they are relying on chip companies to
supply the technology and third parties to supply the software stack.
We asked in the booth - Why would TI participate in
DLNA when this is clearly not supportive of 1394? There was no crisp
answer. But the assessment is that many see the convergence of PC
and CE as having big potential. No one wants to get left out on the
prospect that this takes off. Yes, CE companies have resisted interoperability
cooperation in the past but the impact of the economies of sale from
standards, such as WiFi, are compelling. DLNA is about putting in
place the ability make interoperability work. In the end, however,
no one knows if this matters in the market or if consumers will buy
it.
The WAVE then spoke with other companies on the floor.
JVC
Not interested in 1394.
Sharp
Our focus is on wireless and not 1394. We will use
1394 transport for media to devices.
Sanyo
No use of 1394 in home networking – only WiFi
and Ethernet
Panasonic
For home networking we will use Ethernet but 1394
still has a role for media transport
Today, there are still two worlds. 1394 is used by CE
companies for media transport. This is reflected in on-going standards
effort at CEA for CEA-2027. The second world is in the DLNA Guidelines
which are Ethernet based.
http://www.iseepet.jp
WAVE Comment
While the CEATEC booths look the same from past years,
we picked up on the floor that these CE companies are undergoing wrenching
changes. Japan has to face the same issues present in the US with global
outsourcing, Taiwan with production migration to China and now much
of the product capability from Japan to China. These are trying times
as the notion of what is the core competency gets tested. This is not
solved by erecting barriers to the movements but to rethink the business
and force adaptation to the environment. Japan is being forced to do
this in one of its strongest industries – CE. It will be interesting
to see what CEATEC looks like 3 events from now. We have seen dramatic
changes at Computex and now it is Japan’s turn.
http://www.ceatec.com/en/2004/visitors/
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