Wave Issue 0512 3/25/05 Article 4-01

***JupiterResearch's New European Digital Home Service Reveals
Europe's Digital Differences are Narrowing

NEW YORK
March 21, 2005

JupiterResearch, a division of Jupitermedia Corporation, has
announced the publication of its annual European Digital Life
Index (DLI) and the launch of a new research service, European
Digital Home. The report reveals that differences in digital
sophistication among European countries are narrowing but there
remains a clear geographical hierarchy, ranging from the most
digitally sophisticated Scandinavian markets at the top, to the
least sophisticated southern European countries.

JupiterResearch's Digital Life Index scores seventeen Western
European countries across forty different technology variables.
JupiterResearch's DLI enables companies to assess the market
opportunity for new digital product launches across the
continent. Since 2003, the differences in digital sophistication
between the developing markets and the mature markets have
narrowed. The Scandinavian countries Sweden, Denmark and Norway
again fill the top three positions, each driven by strong digital
device adoption and highly developed Internet markets. The U.K.
is the fourth most sophisticated in Europe and the highest-
ranking northern European market, due largely to a dynamic
digital TV sector and recent strong broadband growth. Germany, in
ninth place, and France, in tenth place, both sit near the
European average whereas weak Internet and TV trends contribute
to Greece being in seventeenth place with the lowest European DLI
score.

Jupiter researchers found that the European Digital Life Index
demonstrates that digital lifestyles are common today, but across
Europe there is no single digital lifestyle. Consumers adopt
different digital products and services in different countries.
Continued consumer adoption of digital products and services such
as Digital Video Recorders, broadband, and Video on Demand will
drive further digital sophistication of the European home.

The European Digital Life Index is the first report in
JupiterResearch's new European Digital Home research service,
which analyzes the market for digital consumer electronics as
those devices become smarter, more digital and more connected.
This new JupiterResearch service helps companies understand the
arrival of the digital home in Europe and the evolving roles that
the TV, hi-fi, home networking, console gaming and other digital
platforms and devices will play in European consumers' lives.
Using proprietary consumer survey data and market forecasts, the
service provides strategic guidance to all companies in the
digital home arena, enables companies to assess the market
opportunity for new digital products and advises those companies
on how to maximize revenue opportunities from emerging consumer
behavior patterns.

The complete findings of the report are immediately available to
JupiterResearch clients online.

www.jupiterresearch.com