Wave Issue 0510 3/11/05 Article 2-01

***Bigfoot Interactive Consumer Survey: Less Spam, More
Relevance in the Inbox Today Than One Year Ago

NEW YORK
March 8, 2005--

Bigfoot Interactive announced the results of a new nationwide
survey of consumer perceptions of spam and Internet security
at its 2nd Annual PROfile Email Summit in New York City. The
results are positive news for the war on spam, with a majority
of consumers saying they receive less spam and more relevant
communications in their inboxes today than they did one year
ago. The results of the survey are in line with a recent,
landmark announcement from America Online (December 27, 2004)
that it had experienced a substantial, year-over-year decline
in spam sent to and received by its members.

Highlights from the survey include:

-- Majority of consumers say spam volume has decreased - 57%
of consumers strongly/somewhat agreed that the amount of spam
they have received over the past year has decreased, while 39%
strongly/somewhat disagreed and 4% had no response/don't know.

-- Majority of consumers say they receive more relevant
communications today than they did one year ago - 57%
indicated that the emails they received from companies they do
business with are more targeted than the same communications
they got from those same companies a year ago. 35%
strongly/somewhat disagreed and 8% had no response/don't know.

-- Phishing attacks difficult to recognize - 34% of
consumers strongly/somewhat agreed they have received a
fraudulent or phishing email that was disguised as a
legitimate email asking them to verify personal information.
In addition, just 32% of consumers strongly agreed they were
confident they could identify or detect a fraudulent,
"phishing" email that was designed to look like those of
legitimate businesses, financial institutions and government
agencies.

-- Anti-spam software use high - 65% of consumers
strongly/somewhat agreed they currently use anti-spam
filtering or challenge response software.

-- False positives persist - 25% of consumers indicated they
have recently lost or did not receive an email that they were
supposed to receive from a trusted source and 32% say that
email they have requested from a trusted source was delivered
to a junk mail folder. In addition, 52% of consumers
strong/somewhat agreed they routinely check their spam/junk
folder for legitimate messages.

-- Security concerns pervasive - 82% of consumers say they
are concerned about spyware as it relates to their online
privacy, and 55% believe they have been infected with a
spyware program.

-- Consumers express interest in verification functionality
from their ISP/Email provider - 89% indicate they would like
their ISP/Email provider to include an icon to indicate email
has been authenticated and is from a trusted source, and 86%
of consumers strongly/somewhat agreed they would like their
ISP/Email provider to include an unsubscribe option that would
safely remove them from email lists.

The survey is based on interviews conducted from February 18 -
20, 2005. A total of 1,004 interviews were completed, 522 with
female adults and 482 with male adults, all 18 years of age
and older. Findings were based on 537 adults with Internet
access at home with one or more email accounts.

The Bigfoot Interactive OmniTel telephone survey, conducted
across users with Internet access and one or more email
accounts by RoperASW, explores consumer perceptions, behaviors
and interests in regard to receiving, unsubscribing and using
email communications in the face of "spam" - unsolicited bulk
email.

www.bigfootinteractive.com