***Mobile Spam Volume Doubles to Forty-Three Percent;
Frustrated consumers stuck paying for incoming messages sent
by increasingly sophisticated
BELLEVUE, Wash.
Feb. 28, 2005
According to Wireless Services Corporation, 43 percent of all
mobile phone text messages in the United States are now spam,
compared to just 18 percent a year ago. In 2004 this amounted
to over 1.2 billion messages blocked by the company. Wireless
Services Corporation, which runs the data networks
transporting text messages for several carriers in North
America, manages between 15 and 20 percent of all such traffic
in the U.S.
The increased amount of mobile spam is attributed to the
growing sophistication of spammers, who are venturing beyond
the world of e-mail. While they initially sent messages to
mobile phones via the Internet, they are now savvy enough
about wireless networks to foil anti-spam technologies
developed with e-mail in mind.
According to a recent study published by the University of St.
Gallen in Switzerland, carriers who don't figure out how to
fight mobile spam risk losing their customers. That's because
most consumers worldwide blame their carrier for the spam and
are likely to switch companies as a result.
Wireless Services Corporation has built the only solution
focused on the unique attributes of mobile spam. The company's
wireless anti-spam software addresses multiple layers of the
mobile network, seeks patterns specific to mobile devices and
ensures rapid delivery of messages. Many e-mail-based spam
solutions miss wireless-targeted spam and cause latency in
delivery, which may be acceptable for e-mail, but not when a
carrier is delivering mission critical, time sensitive
messages.
www.wirelesscorp.com
Wave Issue 0509 3/4/05 Article 7-01