***New In-Stat Research Explores Corporate Buying of Wireless
Services and Equipment in 2004

SCOTTSDALE, Ariz.
Feb. 28, 2005

Since Average Revenues Per User (ARPUs) are higher from
business customers than from consumers, wireless carriers have
a keen focus on growing the amount of revenue that comes from
their corporate accounts, according to In-Stat. The high-tech
market research firm recently completed an in-depth study
based on surveys with more than 600 wireless decision makers
in the United States.


Some of the key findings of the study include:

-- The average percentage of employees using wireless
voice services within organizations increased on a
year-over-year basis in all company sizes, but
especially at SOHO firms.

-- Average per-company 2004 wireless spending remained
relatively flat over the past year. About one-third of
the wireless services budget is now dedicated to data,
indicating the increasing importance of wireless data
in the business environment. The vast majority (91%)
of responding companies now use wireless data
somewhere in their company, either on a limited or a
widespread basis. The new Cingular is the largest
primary provider of wireless WAN data services.

-- Corporate wireless spending is currently greatest with
the newly merged Cingular. Verizon Wireless made some
significant gains, primarily at AT&T Wireless' (now
part of Cingular) expense over the past year.

-- The newly merged Cingular is most often used as a
primary wireless provider. However, Verizon Wireless
gained strongly on AT&T Wireless as a primary wireless
provider.

-- Besides service quality, price and coverage, billing
options are most important in selecting a wireless
provider. Service Level Agreements (SLAs) are becoming
more critical to large enterprises.

-- Verizon Wireless' customers are most satisfied with it
as a primary provider; AT&T Wireless' and Nextel's
customers are least satisfied.

-- There is strong overlap between wireless and wireline
providers, and one-third of respondents are receiving
integrated bills. Pricing is critical to selling
integrated wireless/wireline solutions. Billing
solutions and customer care are also important.

-- Wireless phones are the most widely used and approved
access device type; however, PDA, smartphone and
wireless WAN PC cards are allowed more often than in
the past.

The report, "Corporate Buying of Wireless Services and
Equipment: 2004" (#IN0502447CS), provides detailed information
regarding the demand for cellular/wireless voice and data
services in the business environment, at the overall level, by
company size and vertical market. As the research was also
conducted in 2003, year-to-year data and trends are also
included. To purchase this report, or for more information,
please visit:

www.instat.com/catalog/Wcatalogue.asp?id=204




Wave Issue 0509 3/4/05 Article 2-01