Wave Issue 0505 2/4/05 Article 2-01

***Study Finds Epson #LCD Technology Produces Better Color Than
Single Chip DLP Technology

LONG BEACH, Calif.
Jan. 27, 2005

When it comes to projecting better color, 3LCD technology's
three-chip design beats single-chip DLP hands-down. This finding
was discovered in a recent national study conducted by national
market research firm Newman-Stein and commissioned by Epson
America Inc.

In the study, which compared Epson's entry level EPSON PowerLite
S1+ projector to a DLP projector from another leading
manufacturer with comparable specifications and pricing, 64
percent of participants said they preferred the color of the
Epson 3LCD projector to the DLP product. Study participants were
asked to give their preference after viewing a series of five
images presented side-by-side from the two projectors. Rigorous
specifications for equipment set-up and viewing were developed
and executed for the test.

Epson replicated this test at the recent Consumer Electronics
Show (CES), inviting attendees to judge the quality for
themselves.

All Epson projectors use 3LCD technology. One of the major
benefits of this three-chip technology is that it displays full-
time red, green and blue images simultaneously, which produces
outstanding image quality and rich, natural colors. Conversely,
most DLP projectors use a one-chip design with a color wheel to
display sequential red, green and blue color. This can result in
color breakup (commonly known as the "rainbow effect"), which in
some instances can result in eyestrain and a reduction of color
intensity.

Featured in more than 250 products comprising more than nine
million projection engines globally, 3LCD technology is the
world's most popular microdisplay technology, according to
Pacific Media Associates' most recent annual data report. 3LCD
technology also serves as the foundation for the next generation
of high definition products for consumers and professionals.
Several current-shipping 3LCD-based products were recently
showcased at the 2005 Consumer Electronics Show in Las Vegas in
conjunction with the announcement of the 3LCD Group, a joint
marketing effort to educate consumers and video display
professionals about the benefits and popularity of 3LCD
technology. Participants in the group include Epson, Fujitsu,
Hitachi, Panasonic, Sanyo and Sony.

Current 3LCD-based products are capable of producing up to 68.7
billion displayable colors and typically provide a much broader
range of grey tones than that of single-chip DLP products. 3LCD
products also feature very competitive contrast ratios.

www.3LCD.com