Wave Issue 0502 1/14/05 Article 9-01

***Revenue Magazine Ushers in 2005 with Spyware-Related Issue

SAN FRANCISCO
Jan. 11, 2005

Revenue, the magazine focused on the fast-growing field of
performance marketing, salutes the New Year with a hard-hitting
issue covering the major problems and concerns surrounding
spyware and adware, according to Montgomery Media International,
a Montgomery Research, Inc. company.

The cover story of the just-released fifth issue explores
everything affiliates and managers need to know to combat
spyware, including what role the code of conduct agreements from
the networks play, how Microsoft can help safeguard against
spyware, and what legislation is being enacted to stop the
offending applications. It also includes a look at how affiliates
are clamoring for data standards, why it's essential to have a
business plan to succeed in the affiliate space and how
understanding the audience is key to designing a successful site.
This issue also delves into how to debunk the current crop of
search myths to help affiliates become more profitable. Issue 5
also includes an interview with Ben Edelman, a 24-year-old
Harvard graduate student, who has taken on the spyware giants and
won't back down.

Revenue explores the strategies, technologies, designs and best
practices that help affiliates and merchants achieve success in
performance marketing, a fast-growing area of e-commerce in which
independent Web publishers, usually operating as small
businesses, generate commissions by introducing consumers to the
sites of larger merchants.

Revenue is available through major book and magazine dealers. It
is also sold through subscriptions, including those offered
through the magazine's own affiliate marketing program.

www.revenuetoday.com

www.montgomerymedia.com

0503.10 Anti-Phishing Mobilization