Wave Issue 0501 1/7/05 Article 7-01

***KONICA MINOLTA Introduces the Color Laser Alternative to
Inkjet Printers; magicolor 2400-series Targets Home Office Users
and Small Business Environments

MOBILE, Ala.
Jan. 5, 2005

KONICA MINOLTA PRINTING SOLUTIONS U.S.A., INC. has introduced its
color laser alternative to inkjet printers: the magicolor 2400W
and the magicolor 2430DL. Designed for the home office user and
the small business environment, the magicolor 2400-series makes
color laser technology as affordable as inkjet printers.

The magicolor 2400-series offers all the benefits of color laser
technology--such as faster print speed, higher resolution "laser
quality" output, more durable prints, and less frequent user
intervention--in a compact but robust and reliable design.
Starting at $399, the magicolor 2400-series is well within the
budgets of most home office and small business users.

Smaller Sized but Powerfully Packed

Replacing KONICA MINOLTA's award-winning magicolor 2300 family of
printers, the magicolor 2400-series is nearly 20% smaller, almost
30% lighter and 25% faster than its predecessor--measuring just
16.9" x 15.6" x 13.4" (W x D x H) and weighing only 48 pounds.
Despite their smaller footprints, the magicolor 2400W and 2430 DL
are packed with the kind of high-end features that are commonly
found on larger, more expensive color printers. Both models print
up to 2400 dpi resolution on any type or grade of paper, at
speeds of 20 pages per minute in black and white and 5 pages in
color. Unlike inkjet printers, the magicolor 2400-series
consistently prints at its fastest rated speeds, even in the
highest resolution mode with full-page coverage. The magicolor
printers can handle up to 8.5" x 14" (legal) size sheets of
various types of media, including plain paper, letterhead, thick
stock, glossy stock, OHP transparencies, laser-quality labels,
and envelopes.

With a monthly duty cycle of up to 35,000 pages per month, the
magicolor 2400-series bests many of its challengers' reliability
ratings. Its' high-capacity toner cartridges yield many more
pages per unit than inkjet cartridges, resulting in a low overall
cost per page and less workflow interruption for toner
replacement.

Technologically Advanced but Easy to Use

The magicolor 2400's feature KONICA MINOLTA's polymer toner
technology which uses tiny, uniform-sized particles that are
encapsulated in a proprietary compound to improve fusing on most
media--even coarse, recycled paper. As a result, prints are more
durable, with images and text that don't smear or fade. It also
yields less waste, in the form of toner dust that remains on the
surfaces of drum cartridges, transfer belt units, and rollers
after a page has printed. This toner technology, along with the
printer's automatic color calibration, produces smoother
halftones, finer lines, more consistent colors, and crisper text-
-regardless of print quality selected or media type used.

The print head on the 2400-series has been developed with new
optical technology which allows for a wider angle. This greatly
reduces the distance between the print head and the drum, and
contributes to the printer's smaller size. The combination of
these technologies gives the magicolor 2400-series unparalleled
performance and reliability.

Like all KONICA MINOLTA color laser printers, the magicolor 2400W
and the magicolor 2430 DL are designed for ease of use. They come
with factory-installed consumables which make initial printer
set-up fast and hassle-free. All operating functions, as well as
toner replacement and paper jam recovery, are accessible from the
front of the printer. There are only five consumable items that
users must replace: the cyan, magenta, yellow, and black toners,
which last up to 4,500 prints; and the drum cartridge, which can
print up to 45,000 pages. And, the desktop status display allows
users to check the print job queue, control the printer
operation, and check consumable levels, right from their
workstations.

The Perfect PC Companion

Developed for the Windows environment, the magicolor 2400W is a
personal color laser printer that's compatible with XP, 2000, Me,
and 98SE operating systems. It features a hi-speed USB 2.0
interface for local connections, as well as an optional
10/100BaseTX network interface.

A Multi-Platform Partner

Boasting multi-platform capability, the magicolor 2430 DL is
designed for Windows, Macintosh and Linux operating systems. An
Ethernet 10/100Base TX network interface comes standard on the
2430 DL, along with a hi-speed USB 2.0 local connection. It also
has an optional automatic duplexer for effortless two-sided
printing.