***Boingo Wireless Announces Platform Services for Carriers and
ISPs
(March 10)
Boingo Wireless today outlined its private-label Boingo Platform
Services offering, aimed at cellular carriers, wireline telcos
and ISPs worldwide that want entry into the Wi-Fi wireless
Internet access business.
The platform today allows the end user subscribers of branded
service providers to access a network of Wi-Fi hot spot
locations, all under the carrier's brand. Boingo Platform
Services supports Wi-Fi and will soon incorporate WWAN services
such as 2.5G and 3G, allowing end user subscribers to move
between Wi-Fi and WWAN networks with one account and one carrier-
branded user interface.
Boingo also announced the availability of a new white paper about
the Wi-Fi hot spot industry that details the promise of wireless
Internet access, the evolution of the technology and business,
and how the industry is overcoming the roadblocks to mass
adoption. This white paper is titled "Towards Ubiquitous Wireless
Broadband: The Wi-Fi Business Model, Challenges to Adoption and
Boingo's Role in the Industry," and is available for download at:
www.boingo.com/wi-fi_industry_basics.html
A major component of the program is a re-branded version of
Boingo's client software, which offers an interface for
connecting to private and public Wi-Fi networks. It includes a
hot spot sniffer, built-in searchable location directory, profile
manager for connecting to secure Wi-Fi networks at home and at
the office, built-in VPN, and one-click access at over 1,200 hot
spots, all under the carrier's brand.
Later this year, Boingo will add support for "2.5G" WWAN
technologies (GPRS, CDMA 1XRTT, and iDEN) to its sniffer
software, allowing service providers to integrate their existing
wireless data services with Wi-Fi access through a single user
interface. This new version of the Boingo Software will include
network preference and auto-connection logic that allows users to
designate automatic primary and back-up networks.
According to Boingo, with a combined WLAN/WWAN offering, service
providers can sell a wireless data solution providing high-speed,
low-cost connectivity for high-bandwidth tasks in Wi-Fi hot
spots, which offloads data from WWAN networks in congested areas,
and medium-speed ubiquitous coverage through WWAN network access.
Boingo has already teamed with two branded providers for its
Boingo Platform Services offering: EarthLink and Fiberlink
Communications. EarthLink, the ISP, chose Boingo as the basis
for its Earthlink Wireless High Speed service. Fiberlink
Communications, a provider of enterprise-class remote access and
security solutions, also selected Boingo Platform Services to add
Wi-Fi Internet access to its secure, policy-based remote access
service.
Market Dynamics
According the Boingo, the market for Wi-Fi services is taking off
due to the proliferation of public hot spots, home networking,
and Wi-Fi enabled devices--with dropping prices. Boingo stated
that their strategy is to continue to assemble a large aggregated
network of Wi-Fi hot spots.
The short-range nature (100-500 feet) of Wi-Fi means it will take
many access points operated by a range of businesses -- cafes,
hotels, airports, conference centers -- for Wi-Fi to be widely
available to the public. Boingo's roaming technology and back
office systems are designed to aggregate independently owned
locations into a network, ensuring accurate user billing, connect
fee payments, and technical support. Today, Boingo's network
comprises more than 1,200 hot spots from 25 different hot spot
operator network partners in 11 countries.
Boingo also stated that Wi-Fi services can be difficult to use
today, requiring users to remember network identification
details, integrate corporate security software, learn a variety
of interfaces, and have multiple accounts and billing
arrangements. Boingo believes that the situation will only get
worse as new 2.5G services increase the options for users.
Boingo believes they can solve these problems. For example,
Boingo's software is intended to shield users from partner hot
spot SSIDs, presenting each signal to the user under the brand of
the carrier or ISP they are signed up to. Login consists of
clicking the "Connect" button next to the signal.
www.boingo.com
Wave Issue 0307 3/14/03 Article 4-02