Wave Issue 0104 1/19/01 Article 5-02

***Consumer Perceptions of Wireless Now and for the Future
(January 16)

According to an Omnibus survey commissioned by pogo.com,
consumers anticipate using a wireless device for:

62% - sending and receiving email,
45% - surfing the Internet,
23% - playing online games,
12% - trading stocks/check stock quotes,
9% - planning their next vacation,
8% - looking for a new job.

Consumers said they would be willing to pay the following for a
wireless device:

44% would be willing to pay $50-$99
19% would be willing to pay $100-$199
9% would be willing to pay $200-$299
2% would be willing to pay $300-$399

Current and anticipated ownership of wireless devices:

17% of survey respondents currently own a wireless device.
13% of consumers under age 25 report they will buy a wireless
device
within the next year; 15% of Internet users age 25-34 expect to
do likewise.

Time spent by consumers who own a cell phone, on Internet
activities versus phone calls:

65% - spend less than 1/4 of their cell phone time on the
Internet.
19% - spend from 1/4 to 1/2 of their cell phone time on
Internet activities.

Importance of the wireless device to owners:

44% of consumers with wireless devices say it is vital for
staying in touch, or very useful for staying in touch.
28% say their wireless device is important but prefer their
computer.
22% say their wireless device is an interesting toy they
don't use much.

Ease of use and the learning curves:

38% of consumers currently owning wireless devices said the
instructions made the device easy to use.
43% of Western consumers felt their wireless device was easy
to use, compared to only 21% of consumers in the Central states.
23% said it took more time to learn than they expected.
12% said it was too complex and needed to be simpler to learn
to use.
19% said it was so complex they only used a small fraction of
the device's real capabilities.
Three times as many consumers in Central states (33%) agreed
with this statement compared to consumers in the Western states
(11%).

Omnibus is a weekly survey fielded to 1,000 members of
Greenfield's Internet-based marketing research panel, weighted by
age, gender and region to be representative of the Internet
population.

www.pogo.com/