***TiVo and Blockbuster Form Alliance
(January 7)
TiVo and Blockbuster announced an alliance to expand
Blockbuster's traditional video rental business to an
entertainment service delivered through TiVo. The companies will
work together to develop and deploy a video on demand like
service that will enable TiVo subscribers to obtain a selection
of movies for viewing through their TiVo receivers. The companies
will work together toward deployment of the service in the coming
year.
The TiVo/Blockbuster alliance also includes cross-promotional
opportunities that will benefit each company's customers. Using
the TiVo Personal TV service, Blockbuster may provide information
on products, promotions and upcoming video releases available
through its stores as well as running trailers for movies
available through the TiVo system. Consumers will eventually have
the opportunity to reserve movies for pick-up at Blockbuster
stores or for viewing through their TiVo receivers.
TiVo will have the opportunity to promote special offers on TiVo
receivers and TiVo Services to Blockbuster members, which
currently includes a total of over 85 million active member
accounts worldwide. Additionally, TiVo will receive promotional
opportunities in the almost 4,000 corporate Blockbuster stores in
the U.S., through signage, demonstration kiosks or other
activities.
www.tivo.com
Wave Issue 2002 1/14/00 Article 11-01