***Avid Announces Nonlinear 24P Technology
(April 5)
Avid Technology has described it strategy for addressing digital
television (DTV) and high-definition television (HDTV) content
creation requirements. The company's approach is to provide a
based on nonlinear 24P technology. This technology enables multi-
format delivery from a single 24P source, to meet multi-format,
multi-version opportunities and challenges presented by DTV and
HDTV. Avid will implement 24P into its editorial product line
this summer as a set of Universal Editing and Mastering
capabilities. The company also announced that the U.S. Patent
Office has issued notification that Avid will be granted patents
covering nonlinear 24P technology.
Avid's approach to handing both SDTV and HDTV is a collection of
building blocks - nonlinear tools for editing, graphics, effects,
animation, audio and media sharing - with which customers can
create flexible, scaleable and cost-effective DTV solutions.
These blocks enable content producers to use special-purpose
nonlinear tools and lower cost offline and 601 online solutions,
and use more expensive HD solutions for HD conform and finish.
The key to Avid's solution is the ability to share rich metadata
about the project - the creative decisions - and eliminate the
need to recreate these decisions at every step.
Avid will be introducing 24P Universal Editing and Mastering
capabilities with the next release of its Avid Symphony editorial
finishing solution for high-end and prime-time television
projects. Universal Mastering enables users to edit 24 frame
progressive content in its native format, and at the push of a
button, deliver NTSC, PAL, 4:3, 16:9, and letterbox formats. It
will also output list formats such as film cutlists and 24fps
EDLs for HD conforming. Universal Mastering also extends users'
ability to repurpose programming for worldwide distribution,
resulting in greater revenue opportunities. Universal Editing and
Mastering at the SDTV level are planned for delivery within
Symphony in time to meet production schedules for the fall 1999
television season. The Media Composer system will also get a
Universal Offline Editing option in the same time frame.
www.avid.com/news
www.avid.com
Wave Issue 9037 4/07/99 Article 2-01