***Consumers' Perception of Multimedia
By Jonathan Sunberg
Recently, 4th Wave Inc. conducted a survey of consumers to understand the
consumer market's perception of the multimedia industry. Although the
majority of consumers surveyed stated that they were impressed with
multimedia and the ability to add value, most couldn't distinguish
between the content which had multimedia and that which did not.
Of the frustrations cited about multimedia, the most common were: time
constraints for downloading, the large disk space requirements, the poor
video quality, and the inability to work with lower-end computers.
91% of the consumers utilize their computers daily. Of the remaining 9%
polled 4% use their computer 1 to 2 times per week. Those that do not use
the computer daily are either retired or use the computer for business
functions only.
78% of the consumers have an online connection, and, of these consumers,
97% use the Internet. Therefore the users are somewhat knowledgeable
about their systems, yet they still couldn't distinguish multimedia and
had little or no experience with multimedia on the Internet.
(Jonathan Sunberg: jsunberg@fourthwave.com)
Wave Issue 9604 8/2/96 Article 9-01