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The WAVE Report on Digital Media 3D --- Media Creation --- Shared Space ---Published by 4th Wave, Inc.--- Issue #0609------------------3/3/06 |
The WAVE Report is Searchable on
http://www.3dlinks.com
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Blue Spoon Releases White Paper on Marketing Ecosystem Design
0609.2 Smartphones
ABI Research Smartphone Forecast: Shipments to More Than Double in 2006
0609.3 Email Deliverability
Average Gross Email Deliverability Rates Continue to Increase
0609.4 ZigBee Development
0609.5 Wi-Fi Market Growth
Wi-Fi Chipset Market Continues Impressive Growth According to In-Stat
0609.6 Web Marketing Results
WebTrends Unveils Results from its First Annual CMO Web-Smart Survey
0609.7 Online Classifieds
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0609.1 Marketing Strategies
***Blue Spoon Releases White Paper on Marketing Ecosystem Design; A New Framework for Competitive Strategy
MINNEAPOLIS
Feb. 28, 2006
Blue Spoon Consulting Group, LLC, has announced the release of its white paper, Marketing Ecosystem Management. Marketing ecosystems shift the view of 'brand' as the primary unit for strategy-making to a view of business ecosystems as a center-of-gravity for creative strategy. The white paper argues that advantage goes to those marketers who do the better job of designing ecosystems with mutually-reinforcing effects from internal and external assets, and managing the ecosystems for continual growth and improvement.
This is the second strategy paper from Blue Spoon introducing next-generation marketing concepts. Last month, the firm published its breakthrough vision of systems marketing, describing a new arena for competition at the system-level. That paper detailed the fielding and evolution of 'adaptive tactical systems' as a management innovation to harvest top-line sales for pharmaceutical brands in the U.S. This second strategy paper provides context for "marketing" to navigate the currents shaping major directional change in the world. It centers on the interplay of two revolutions: a network revolution, where the operating environment for business is increasingly outside the control of any one organization; and globalization, a massive reorganization of the global economic landscape into a single international system marked by the dissolution of boundaries and the free flow of people, investment, goods, and ideas.
Addressing the implications of customer and competitor domains which have become linked into hugely complex webs of interaction, the paper suggests marketers can no longer fruitfully distinguish between actors and their environments, let alone say much about any piece in isolation. It contends that since all players in all industries have access to virtually the same data and information technology, everyone can equally target their promotion at a subatomic level. This challenges assumptions about the competitive value of personalized advertising, regardless of how deep it can reach to personalize. The paper also defines strategic choices between customer-centric and network-centric models in dimensions of concept-driven innovation, business collaboration, media aggregation, and dealing with information glut.
Systems marketing is rooted in general systems theory. Pioneered in the 1940s and evolved over time into the new science of complexity, general systems theory focuses on interrelationships rather than things, identifying patterns of change instead of static snapshots taken at a particular moment in time, and on the behavior of connected wholes rather than independent parts.
http://www.bluespoonconsulting.com
***ABI Research Smartphone Forecast: Shipments to More Than Double in 2006
OYSTER BAY, N.Y.
Feb. 28, 2006
Smartphones' premium prices and "supersized" form factors have historically combined with a limited demand for advanced data services to restrict them to "niche market" status. But 2006 will bring a growth spurt in the smartphone market that will see worldwide shipments more than double. The 123 million units that ABI Research forecasts will be shipped this year will give smartphones nearly a 15% share of the mobile phone market, according to its recent study, "Smartphones: The Next Phase of Worldwide Adoption."
What will drive the expansion of smartphones beyond the current core market of early adopters?
According to Mobile Wireless Research, five factors lie behind the devices' growing momentum. Increasing demand for robust data communications applications - especially mobile email and instant messaging - will play a role, particularly as 3G speeds improve the appeal of mobile data services. With increasing sales volumes, prices are falling fast, while the choice of models on offer is growing rapidly (39% more models were available in 2005 than in 2004). Even as their functionality expands, smartphones are shrinking in size, offering lower power consumption and longer battery life. Finally, Wi-Fi is reaching into the smartphone, and the expectation to see fully a quarter of all models offering embedded Wi-Fi by 2010.
But behind attractive interfaces and powerful applications lie operating systems, and the shifting tides of OS adoption will be at least as important as any other factor in determining the shape of the future market. With the Palm OS moribund, Linux is finding increasing favor, with industry heavyweights such as Motorola, Samsung, NEC and Panasonic among its backers. Mobile Wireless Research notes that Windows Mobile OS is gaining ground too, while Symbian, whose OS is currently the hands-down market share winner, is attempting to stave off competitors by halving its license fees for volume deals.
The "Smartphones" study explores the smartphone's role of combining communications and computing as an extension of the PC, the Internet, and the corporate intranet; it analyzes how major mobile operators around the world are increasing the number of smartphones they offer in order to attract and retain customers looking for high-end services. It forms part of the firm's subscription "Mobile Devices Research Service", which includes a number of research reports, regular market updates, forecast and industry databases, ABI Insights and analyst inquiry assistance.
***Average Gross Email Deliverability Rates Continue to Increase, Reaching a Rate of 92 percent in U.S. and 86 percent in Europe, in Q4 2005
EMERYVILLE, Calif.
Feb. 28, 2006
Lyris Technologies has announced its finding of improved delivery of permission-based email messages among major U.S. and European Internet Service Providers (ISPs) and Email Service Providers (ESPs). The combined average gross deliverability rate for permission-based emails rose by 2 percent, from 87 percent (in Q3) to 89 percent in Q4 2005. While European providers still lag overall, they are improving deliverability more quickly than U.S. providers. Lyris publishes its findings today as part of its quarterly ISP Deliverability Report Card, documenting the delivery rates of over sixty-thousand requested email messages sent to accounts at major ISPs and ESPs worldwide.
Additionally, it was found that users with addresses with one of the top ten U.S. providers were 21 percent more likely to receive their opt-in email in their inbox than those who used one of the bottom ten providers: 97.5 percent versus 76.4 percent (see Figure 1 below).
The only note of concern in the report was an increase in false-positive spam filtering by Yahoo domains in Europe. However, Yahoo was the sole European Union provider to see an increase in these legitimate emails being filtered as spam. This increase caused the average for all false-positive spam filtering to increase from 1.2 percent to 2.6 percent in Q4 2005.
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1. Top Ten U.S. Domains Q4, by Gross Deliverability
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%
Emails % Emails % Emails % of False
# Emails Delivered Not Delivered Positive
Domain Sent Gross Delivered Inbox Filtering
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peoplepc.com 1024 99.51 0.49 99.51 0
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earthlink.net 1536 99.35 0.65 99.35 0
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yahoo.com 1536 99.28 0.72 96.81 2.47
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gmail.com 1536 98.76 1.24 97.59 1.17
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usa.net 1536 97.98 2.02 97.98 0
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knology.net 1536 97.40 2.6 97.40 0
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juno.com 1536 97.33 2.67 97.33 0
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socal.rr.com 1536 96.68 3.32 96.68 0
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cs.com 1536 96.48 3.52 96.48 0
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mac.com 1536 95.77 4.23 95.77 0
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Earthlink joined the ranks of the top ten domains by dramatically improving deliverability in Q4 by 5 percent to become the second-best ISP for gross and inbox deliverability. Knowlogy and Mac.com also joined the top-ten-delivering ISPs, improving deliverability by 3 percent and 2 percent respectively. False-positive filtering by CNC.net remains high, but decreased 24 percent over 2005. Gmail has also reduced false-positive filtering 15 percent from Q1 2005. Hotmail's false-positive filtering has nearly tripled, from 5.3 percent in Q1 to 15.7 percent in Q4 (see Figures 2 and 3 below).
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2. Top Ten U.S. Domains Q4, by Inbox Deliverability
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%
Emails % Emails % Emails % of False
# Emails Delivered Not Delivered Positive
Domain Sent Gross Delivered Inbox Filtering
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peoplepc.com 1024 99.51 0.49 99.51 0
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earthlink.net 1536 99.35 0.65 99.35 0
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usa.net 1536 97.98 2.02 97.98 0
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gmail.com 1536 98.76 1.24 97.59 1.17
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knology.net 1536 97.40 2.6 97.40 0
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juno.com 1536 97.33 2.67 97.33 0
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yahoo.com 1536 99.28 0.72 96.81 2.47
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socal.rr.com 1536 96.68 3.32 96.68 0
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cs.com 1536 96.48 3.52 96.48 0
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mac.com 1536 95.77 4.23 95.77 0
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3. False Positive Filtering Trends Among U.S. Domains, Q3 to Q4
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Q1
Rate Q2 Rate Q3 Rate Q4
Rate
of
False of False of False of False
Positive Positive Positive Positive Recent
Domain Name Filtering Filtering Filtering Filtering Trend
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cnc.net 61.7 43.1 42.47 37.43 down
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hotmail.com 5.3 5.6 9.41 15.69 up
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gmail.com 16 4.1 7.17 1.17 down
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sbcglobal.net 8.1 1.3 0.72 2.73 up
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yahoo.com 8.8 1.3 0.54 2.47 up
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From a period beginning October 1, 2005 and ending December 31, 2005, the Lyris EmailAdvisor service monitored the full delivery trajectories of 60,928 production-level, permission-based email marketing messages (non-discussion) sent from 49 different businesses and non-profit organizations to multiple accounts at 40 ISP and ESP domains in the United States and Europe.
The messages chosen represented a cross-section of legitimate publishing activities. Examples of email publications monitored by the study include a weekly event bulletin of a metropolitan wine tasting club, the official newsletter of a professional sports team, and a non-profit's monthly digest of advances in the treatment of neurological disease. Retail publishers included a national electronics retailer, a swimwear manufacturer, and an online bookseller, among many others. In all cases, the recipient addresses to which the publications were sent had made an explicit "opt-in" request to receive the messages.
http://www.lyris.com/resources/reports/
***MaxStream Adds Variety to ZigBee Development Solutions; Three Different XBee Development Kits Now Available
LINDON, Utah
Feb. 28, 2006
Because wireless ZigBee technology is designed for a variety of applications, MaxStream has created three different XBee development kits to meet the diverse needs of OEMs and systems integrators.
The XBee Professional Developer's Kit is MaxStream's premier solution for developers looking to maximize the forthcoming mesh networking capabilities of the ZigBee standard. The XBee Professional Developer's Kit includes five OEM RF modules and five enhanced development boards with RS-232 or USB connectivity. The additional push-buttons and LED indicators on the redesigned development boards mimic the Freescale Semiconductor ZigBee development boards, allowing for greater customization and testing. Wireless communication is made possible via the two XBee-PRO modules and the three XBee modules that are included with the XBee Professional Developer's Kit.
For those looking to develop strictly with low-cost, point-to-point wireless communications, the XBee-PRO Starter Kit and XBee Starter Kit make it possible to establish a reliable RF link in minutes. Included are either two XBee-PRO or two XBee modules with integrated wire whip antennas, as well as both an RS-232 and USB development board.
According to MaxStream, offering three different ZigBee development kits gives OEMs and systems integrators the ability to scale their development cycle according to the needs of the application. The additional tools included with the new development boards will only speed the design of custom RF networks and ensure reliability for full deployment.
The XBee product family has seen great demand since its release less than a year ago. Industrial and commercial applications such as automated metering infrastructure, security motion sensors, and agricultural monitors are just a few of the many applications that have begun to harness the strengths of the XBee product family. The low-cost, low-power features of the XBee family make it ideal for wirelessly communicating critical data in commercial and industrial environments.
All the necessary cables and testing components are included with each of the new development kits and have options for loading 802.15.4, ZigBee or Freescale SMAC software. The three new XBee Development Kits will replace the current XBee Development Kit in March 2006.
***Wi-Fi Chipset Market Continues Impressive Growth According to In-Stat
SCOTTSDALE, Ariz.
Feb. 28, 2006
The Wireless LAN (WLAN) chipset market is on a phenomenal growth pace that is projected to continue over the next few years. The market will soar from just over 140 million annual chipset unit shipments in 2005 to 430 million in 2009, reports In-Stat. In 2005, growth was driven primarily by mobile PCs, home/SOHO wireless routers and residential gateways, and external clients, the high-tech market research firm says.
A recent report by In-Stat found the following:
-- Broadcom, Atheros and Intel were the market leaders in 2005, each ruling specific market segments.
-- In 2007 and 2008, the phone segment will noticeably emerge, driven by embedded Wi-Fi in cellular phones.
-- In 2005, overall chipset revenues were expected to reach almost $1 billion.
The report, "Wi-Fi Chipset Fever: 140 Million and Growing" (#IN0501813NT), covers the global market for Wi-Fi chipsets. It presents overall chipset and revenue forecasts for the WLAN chipset market by technology market segment and by specific technology (802.11b, 802.11g, 802.11g/a, pre-802.11n and 802.11n). Each market segment is examined, with specific forecasts and background information pertaining to each segment. Vendor profiles are also provided.
http://www.instat.com/catalog/scatalogue.asp?id=28
***WebTrends Unveils Results from its First Annual CMO Web-Smart Survey; Key Findings Include a Major Strategy Shift to Viewing the Web as the Hub of Marketing, but Few Marketers Are Fully Prepared for This Change
PORTLAND, Ore.
Feb. 28, 2006
WebTrends Inc. has announced results from its "CMO Web-Smart Survey," which is the industry's first study to examine how leaders of marketing organizations view the growing momentum and influence of the Web. WebTrends survey polled more than 250 marketing executives to determine how big of an impact the Web would have on marketing this year, and how confident CMOs and other executives are in their ability to measure online marketing performance and create an ROI mindset in their organizations.
Overall the survey demonstrates the huge influence the Web has on every aspect of business, as well as the need for greater accountability, including the ability to prove how increased spending on the Web translates into growth and profitability, and the ability to continually improve how marketing campaigns perform. More than 83 percent of survey respondents plan to increase their investment in the Web this year. Even more telling, not a single marketing executive said that they would decrease their online spending in 2006. Some key findings include:
-- The web is the hub: Over 56 percent of marketing executives said that the web was either the hub of their organization's marketing strategy, or that it would become the hub in the next year.
-- Organizations aren't feeling ready: Marketing executives aren't grading themselves or their organizations very highly when it comes to their collective knowledge of the latest web marketing trends, strategies and technologies. On average, executives rated themselves 6.3 on a scale of 1-10. And they rated their staff even lower at an average of 5.5.
-- Marketing teams will be even more accountable: Most marketing executives plan to increase accountability by investing in training and building metrics into employee reviews and compensation.
About the Survey
Produced by WebTrends Inc., the 2006 Web-Smart CMO Report includes marketing executives' survey responses from October to December 2005. Survey respondents represented a diverse sampling of business types and industries:
Business Type:
B2B 52.1%
B2C 10.3%
B2B/B2C 33.8%
Other 3.8%
Title:
Chief Marketing Officer 17.8%
Marketing Vice President 25.8%
Marketing Director 28.6%
Other 27.7%
Industry:
Retail 3.8%
Financial Services/Insurance 3.3%
Media 9.4%
Entertainment 2.4%
Travel/Hospitality 3.8%
Healthcare/Pharmaceutical 4.2%
Manufacturing 8.0%
Consumer Goods 5.2%
Telecommunications 2.4%
Technology 29.2%
Professional Services 11.8%
Government .5%
Other 16%
http://www.webtrends.com/cmoreport
***Windows Live Expo Beta Now Available to U.S. Consumers
REDMOND, Wash.
Feb. 28
Microsoft Corp. has released a beta version of Windows Live Expo nationwide. Previously in closed beta, Windows Live Expo is now accessible to all U.S. customers and expands the traditional classified ad concept by providing social networking and community features through a trustworthy, convenient and free online service.
Most classified advertising services generalize product location by a pre-defined city location, regardless of where in the city the product is located. However, all products and services listed in Windows Live Expo are geographically identified, or geo-tagged, by ZIP code, not city, which specifically defines where the product is located. Windows Live Expo customers also have the option to search for items within a radius as small as 25 miles or as large as the entire United States, making it easier to define a search. Windows Live Expo listings are also integrated with MSN's satellite-image-based Windows Live Local so customers can view maps and aerial imagery of neighborhoods they may want to live in or see exactly where this weekend's garage sale is.
Unlike other classified services, Windows Live Expo allows customers to choose to view only listings specific to their MSN Messenger Contact List or personal e-mail groups, helping to add a level of trust in transactions. With MSN Messenger integration, sales can now take mere minutes, as buyer and seller discuss, negotiate and clinch a deal via instant messaging. Also, new with today's beta rollout, when someone sends a message about their listing, an alert can be sent to customers via e-mail, instant messaging or mobile phone via the MSN Alerts service. With upcoming Windows Live Expo releases, listings will be accessible via MSN Spaces blogs.
Windows Live Expo values customer safety and provides its customers with a Windows Live Expo-only inbox. All messages and inquiries regarding a customer's listings are sent directly to and from the customer's anonymous Windows Live Expo message inbox. This Windows Live Expo feature helps prevent others from seeing a customer's personal e-mail address, which in turn reduces the opportunity for spam or phishing attacks to reach a user's personal e-mail inbox.
In a recent beta test among Microsoft employees in the Puget Sound area, more than 25 percent of employees used the service, listing more than 3,000 items. The most popular items listed were computers, electronics, cars and furniture. The listings ranged from free items to multimillion-dollar luxury homes.
The Windows Live Expo beta includes the following marketplace features:
-- Integration with familiar Microsoft products. Windows Live Expo is integrated with MSN Messenger and Windows Live Local mapping, making it easy for customers to access, search for and locate the listings and services they are looking for. Eventually Windows Live Expo will be integrated with Windows Live Search, Windows Live Spaces and Live.com.
-- Trusted connections. Windows Live Expo customers can choose to post items for sale or purchase among only their MSN Messenger Contact List and/or e-mail groups, adding a level of trust and familiarity.
-- Integrated, advanced mapping. Products listed in Windows Live Expo are geo-tagged and fully integrated with Windows Live Local, which can help users map, for example, the location of a prospective new home to see if it really is a "waterfront property" like a listing may say.
-- More control. Windows Live Expo offers advanced search methods, rather than a cookie-cutter approach to searches. When searching for an item, such as a home, customers can provide more than one keyword, homing in on other qualifying characteristics such as square footage, price range and location -- regionally or across the United States.
-- Free and easy setup. Customers can create a free, basic listing in fewer than four steps by employing an efficient user interface.
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